Each element of a business has to work seamlessly together to produce repeat and referral business that comes from happy customers. During two recent situations with retailers, I had experiences when sales and the end result were terribly misaligned. This can happen in all types of businesses. See how these situations apply to your business and discover steps to help you avoid disasters for your business.The grocer’s outreach to include “Friends,” such as bike repair shops, in its new 365 stores shows the natural-foods chain understands that customers cannot be captured with lower prices alone. Is a sense of community the future of the grocery experience, or is it simply a trendier approach to capturing the non-food dollar?Money not required. Only about 5% of the people in the room will remember the facts and figures we dole out in our next sales meetings or presentations. Sure, they look good on PowerPoint slides, but then again, who likes PowerPoint slides? If you’d rather be 10 times more memorable, try telling stories. From 40822
